For years, people have joked about how their phones “mysteriously” show ads for things they only talked about—not typed, not searched, just talked. You mention buying sneakers to a friend, and boom—Nike ads everywhere. Coincidence? Or is your phone listening to you? As a data privacy expert, I’ve reviewed countless cases, audits, and user reports. […]
Most people have 60–90 apps on their phone, but only use about 9 per day and 30 per month. That means over 60% of the apps on a typical phone sit unused—still tracking, syncing, and quietly collecting data in the background. Buildfire+2Simublade+2 At the same time, research shows that 7 in 10 smartphone apps share […]
A Simple Click, a Massive Risk You open your phone and see a new friend request from someone you don’t recognize. Their profile looks normal — maybe they even have mutual friends. Without thinking much, you click “Accept.” What happens next might surprise you. That single tap could open the door to hackers, scammers, or […]
Every scroll, every click, every “recommended for you” — algorithms are quietly shaping how we live, love, think, and connect. From the songs Spotify plays to the people we match with on dating apps, algorithms are learning what we like — and sometimes, who we like. But as machines get smarter at predicting our preferences, […]
In our always-connected world, technology has become both a blessing and a burden. While it helps us work smarter and stay connected, constant exposure to screens and digital notifications can lead to tech burnout — a state of mental, physical, and emotional exhaustion caused by digital overload. A 2024 Microsoft Work Trend Index found that […]

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