Despite being created in 1936, the Social Security Number (SSN) remains one of the most widely used identifiers in the United States. Originally designed for tracking retirement benefits, the SSN has evolved—incorrectly—into a de facto national ID. Today, the SSN is at the center of nearly every major data breach, identity theft case, and financial […]
E-commerce continues to reshape how Americans shop, share data, and interact with brands. But as online shopping grows, so do concerns about how companies collect, store, and use consumer data. With stricter regulations, rising consumer expectations, new privacy technologies, and evolving cyber threats, the future of consumer privacy in US e-commerce will look significantly different […]
Phishing remains one of the most pervasive cyber threats today. Despite advances in technology, human beings remain the weakest link. Why do so many people, even those well‑versed in security practices, still fall for phishing links? The answer lies deep in our psychology. Attackers exploit emotional triggers, cognitive biases, social influence, and mental shortcuts to […]
Modern retail is powered by data — and lots of it. When you walk into a store, browse a website, or even stand near a product shelf, there’s a high chance you’re being tracked. The surprising part?Many US retailers track customers without explicit consent, using advanced technologies that quietly collect behavioral, biometric, and location data. […]
Startups move fast. That’s their DNA.But in the rush to build products, impress investors, and ship features before the competition, data protection is often ignored, misunderstood, or done completely wrong. And in today’s world of multi-million-dollar data breaches, strict privacy laws, and increasingly privacy-aware users, mishandling data is no longer a “small founder mistake.”It is […]
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