A Deep Dive into Shadow Profiles, Tracking, and Privacy In the digital age, data is often described as “the new oil” — a valuable resource that powers personalization, advertising, and emerging technologies like artificial intelligence. But what happens when a company collects information about you even if you’ve never created an account with them? This […]
How Amazon Uses Data to Predict, Personalize, and Profit, and What That Means for Your Privacy In today’s digital age, few companies understand individual consumers as well as Amazon. With hundreds of millions of customers worldwide and trillions of transaction points collected every year, Amazon’s machine‑learning algorithms can predict your preferences, anticipate your future purchases, […]
End-of-year sales — from Black Friday to Cyber Monday and holiday deals — are the biggest shopping events of the year. For consumers, they mean discounts, excitement, and convenience. For cybercriminals and privacy threats, they represent a feeding frenzy. The surge in online activity, rushed transactions, and distracted IT personnel creates an open invitation for […]
In an age where smartphones are practically glued to our bodies, a question many people seriously worry about is this: Can your phone track you when it’s off? With growing concerns about privacy, surveillance, and digital footprints, it’s critical to understand how tracking technologies work — and whether powering down your device really protects you. […]
Spam text messages especially those that include your name are more than just annoying: they’re a growing cybersecurity threat. Millions of people globally receive unsolicited SMS that personalize their messages with names, locations, or other details designed to trick them. But how do scammers know your name in the first place? And once they do, […]

