In an era where data drives digital marketing growth, ethics isn’t just a moral ideal — it’s a strategic imperative. Brands today collect massive volumes of consumer data to tailor campaigns, increase engagement, and improve ROI. But without ethical guardrails, this data — the backbone of modern advertising — can become a liability rather than […]
Why privacy matters Personal privacy is not just about secrecy — it’s about choice, dignity, safety, and control. When companies and governments collect and combine data (location, purchases, search history, device signals), that profile can be used to influence your life, expose you to scams, or cause real harm. Protecting privacy means making deliberate decisions […]
LastPass, one of the world’s most widely used password managers, is facing renewed regulatory scrutiny after investigators concluded that serious security weaknesses led to the exposure of personal data belonging to approximately 1.6 million users. The case has reignited concerns about how even companies built around security and trust can fall short when protecting sensitive […]