Parents Beware: How Apps Are Exploiting Your Child’s Data
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From YouTube Kids to classroom apps and online games, children are spending more time online than ever. But with that comes a growing concern: how is your child’s data being collected, shared, and protected?
In the U.S., children’s data privacy is governed by laws like COPPA (Children’s Online Privacy Protection Act) and reinforced by newer state-level regulations such as the California Age-Appropriate Design Code Act. Still, many parents remain unaware of the risks and their rights.
This article breaks down what every U.S. parent should know about kids’ data privacy in 2025 — including risks, laws, real-life cases, and practical steps to protect your child online.
Why Kids’ Data Privacy Matters
Children are increasingly targeted by:
- Social media platforms seeking behavioral data.
- Game apps that track usage patterns and spending.
- EdTech tools that store personal details, test scores, and even biometric data.
Example: In 2022, the FTC fined Epic Games (Fortnite) $520 million for violating kids’ privacy and using deceptive design practices that encouraged accidental purchases.
Kids’ data is valuable because it can be used for targeted ads, identity theft, or long-term profiling.
Key US Laws Protecting Children’s Data
1. COPPA (Children’s Online Privacy Protection Act)
- Applies to children under 13.
- Requires parental consent before collecting personal data.
- Enforced by the Federal Trade Commission (FTC).
2. State-Level Laws
- California’s Age-Appropriate Design Code (2024): Requires apps to prioritize child well-being.
- Other states (Utah, Arkansas, Texas) are rolling out laws requiring parental consent for minors on social media.
3. FERPA (Family Educational Rights and Privacy Act)
- Protects students’ educational records.
- Gives parents control over how schools share children’s information.
Common Data Privacy Risks for Kids
| Risk | How It Happens | Example | Parental Action |
|---|---|---|---|
| Oversharing on social media | Children reveal personal info publicly | Teens posting addresses on TikTok | Teach privacy settings |
| EdTech data misuse | Apps collect more than needed | A math app storing location data | Check app privacy policies |
| Targeted advertising | Data sold to third parties | YouTube Kids ads scandal | Use ad-blocking tools |
| Identity theft | Stolen SSNs used in fraud | Kids’ identities used for loans | Monitor credit reports |
| Dark patterns in apps | Manipulative designs trick kids | Fortnite fine case | Enable parental controls |
Practical Tips for Parents
- Review Privacy Policies
Always read how apps and platforms collect and use data. Look for “sold to third parties” warnings. - Use Parental Controls
Set up restrictions on devices, app stores, and browsers. - Limit Data Sharing at School
Ask schools how they store and protect student data under FERPA. - Educate Your Kids
Teach children not to share personal details (like home address or school name) online. - Stay Updated on Laws
New state-level children’s privacy laws are emerging yearly. Staying informed helps you advocate for your child’s rights.
FAQs
1. What age does COPPA cover?
COPPA applies to children under 13 years old.
2. Do teens have data privacy protections too?
Yes, but protections vary by state. California, Utah, and others are expanding privacy rules for teens.
3. Can parents request deletion of their child’s data?
Yes. Under COPPA and most privacy laws, parents can demand companies delete collected data.
4. Are educational apps safe for kids?
Not always. Some collect unnecessary data. Always check for COPPA compliance.
5. What’s the biggest risk for kids in 2025?
AI-powered personalization and dark patterns in apps that manipulate children into oversharing or overspending.
Conclusion
Children’s data privacy isn’t just a legal issue — it’s a parenting issue. With apps, games, and schools collecting more data than ever, U.S. parents must understand the laws, risks, and practical steps to protect their kids online.
By staying informed and proactive, you can give your child the benefits of technology without sacrificing their privacy.
